SMEs & Startups
As an experienced creative director, I understand that every client, SME, or startup faces unique challenges. These challenges vary greatly depending on the stage the business or brand is in. As a result, the role I’m asked to fulfil must be equally adaptable—shaping a brand’s identity from the ground up, refining strategy to align with growth goals, or introducing innovative AI tools to streamline operations. My approach is tailored to meet each client’s needs, ensuring impactful, strategic, and creative solutions at every step.
Craigology single-handedly repositioned the brand and built all creative and marketing elements for this single-digit million EUR Pan-European real estate development start-up.
A new website, social media calendar, and redesigned business presentation generated retail, hospitality, and commercial delivery projects for major brands, including The Social Hub, easyHotel and Emma Sleep.
Craig has been a pivotal creative problem-solver. From rebranding my business to completely overhauling our website to redesigning our entire suite of business communication, his knowledge, skills and output have been outstanding. Hiring Craig was a wise decision that paid off.
Marc Nicol, Founder & CEO at The Affinity Group
AI Merged With Real Estate Development
GenAI crafted images, copy, and strategic narratives for The Affinity Group, enhancing everything from the website to social media posts and business presentations. As a start-up, the company needed to move fast, adapt to shifting markets, and showcase value to stakeholders while focusing resources on pitches and tenders. GenAI delivered exceptional results!
Working directly with the CEO (Henk Verbeek) and his senior team, Craigology designed and created a complete professional business presence for this double-digit million EUR Pan-European design and construction company. From building a new website to positioning their business presence to creating content for engaging presentations and compiling everything into an in-house style guide.
Wulverhorst aligned its verbal and visual communication and pitched its top-quality construction work to global brands and EU businesses.
As an ex-tradesman, I fully connected with this project, merging my professional knowledge and experience working in advertising with insights and experience working in the construction industry decades ago.
Craig showed me on where my company currently was and where it needed to be. He made it crystal clear, talking to me in my 'builders' language. He laid everything out in a workable plan and executed this by himself. I've never seen one person do the amount of business and creative work that Craig does.
Henk Verbeek, Founder & CEO at Wulverhorst
